SPECIALITIES

A.B.C. PR & Marketing Firm Assesses your needs, Builds upon your goals and Communicates your brand to the world. We pride ourselves in being able to cultivate business, talent and brands targeted towards diverse audiences and markets through pioneering creative campaigns that improve efficiency, increase awareness and exposure beyond expectations.  We connect you and your brand to consumers; undeniably becoming a household name and impacting revenue.  A.B.C PR & Marketing Firm’s Bottom line: We ensure our clients grow, prosper and succeed continuously!

OVERVIEW OF OUR SERVICES:

PUBLIC RELATIONS SPECIALISTS: Because our company is built on relationships with media professionals our publicity efforts allow us to effectively communicate the impossible to a possible. We don’t just look for opportunities for our clients; we create them, enabling our clients to be known beyond a campaign. Our ability to get the precise message to the right people, with accurate timing puts our clients ahead of the rest and positions them for for results that are both profitable and successful.

A.B.C. Publicity brings a wealth of media contacts in local, regional, national, international outlets that have led our clients to receiving over millions of impressions. Our clients have received routine coverage in VIBE, SOURCE, BRE, XXL, TURNTABLIST, HONEY, UPSCALE, SISTER 2 SISTER, SALON CITY, WOMEN SPORTS ILLUSTRATED & ROLLING OUT. A.B.C. Publicity is also highly regarded as a credible resource for HipHop Internet publications such as AllHipHop.com, BET.com, VIBE.com, SOHH.com, Industry CoSign, MTV.com, HipHop Press, VH1.com, HipHop Association, EUR Web and countless of others. Through our relationships and perseverance, A.B.C. Publicity's clients have also been extended invitations to appear on BET, VH1, MTV, FOX TV, TV One, CNN, Montel Williams and BET Awards to name a few.

PR/Publicity efforts we provide: 

    • Creating press collateral (media kits, company profiles, bios & fact sheets)
    • EPK (Electronic Press Kits) & DVD presentations
    • Digital PR & Social Media Strategies
    • Media Relations/ Outreach
    • Press release writing/editing, distribution and follow-up
    • Preparing scripts, copy points and speeches
    • Pitching story ideas and acquiring media coverage
    • Media preparation, guidance and training
    • Imaging and overall public personal (styling, photo shoots, etiquette)
    • Brand development
    • Facilitating Press Conferences
    • Coordinating Publicity Tours, meet and greets, interviews, parties
    • Crisis Management & Communication
    • Campaign tracking and assessment
    • Email campaigns to a growing opt-in national distribution list of over 55k (25k southern region) urban tastemakers and consumers


MARKETING ADVISOR: Whether you are looking to enhance or revitalize your brand identity or employ guerilla marketing tactics and social media to boost your company's promotions, we can identify objectives and create a project timeline that will impact the proposed target market. The markets we primarily deal with are: youth (12-18), young adults (19-27), urban adults (28+ ) with an emphasis and approach to multi-cultural and diverse ethnicities. 

 Our Marketing services consists of: 

    • Conduct an analysis of your organization, competition, consumer research and pre and post buyer study
    • Coordinate Focus Groups
    • Comply market research and brand feedback
    • Complete step-by-step, focused marketing plan
    • Execute marketing strategies
    • Brand relations, development, building and positioning
    • Product placement
    • Promotional tie-ins
    • Advertising campaigns, urban media buys and placement with added value
    • Brand Development/Graphic/Visual art (TV and radio ads, video production, logos, ad designs, CD/DVD covers, program booklets, catalogs and magazines)
    • Marketing collateral:  reports, sponsor packages, promotional material (brochures, postcards, flyers, business cards and premiums)


EVENT PRODUCERS: From your idea to implementation, we craft a decisive plan that will garner the attention of your target market, media outlets and beyond. The expression, “paying close attention to detail” is what we stake our integrity on and promise to FOCUS on the smallest of details, which is most important in producing our stellar events. Because we have an eye for taking conventional methods of entertaining and executing a non-traditional style, our events and themes are exhilarating, unique and always memorable from start to finish. We can execute and facilitate full production of any event: Award Ceremonies, premier parties, Fashion Shows, Dinners, Fundraisers, product launches, album release parties, networking functions, conferences/seminars and celebrity galas.

Event Production includes:

    • Developing a theme/concept
    • Securing a venue
    • Procure entertainment, hosts, celebrity appearances and performances
    • Executing logistics and following up with internal updates and reports
    • Managing Guest/RSVP lists and after event follow up (thank you’s)
    • On-site management, hiring staff and volunteers
    • Publicize and promote event
    • Selecting vendors: caterers, audio/visual/lighting technicians, transportation, security, photographers, videographers, stylists, decorators, florists and translators.
    • Direct production needs: red carpet set up, VIP arrivals, staging equipment, props, site layouts, provide timelines and production schedules, copy points/cue cards.


ENTERTAINMENT BUSINESS DEVELOPMENT CONSULTANTS: We all have heard that most businesses do not succeed beyond the first two years. Because of our expertise and longevity in the entertainment arena, we will transfer your goals and put them into action by organizing your team, set up operations, projected schedules, assist in creating the business development plan, marketing strategies and building business ventures and alliances with other corporations to get your business thriving. We will make certain you are operating financially soundly and accordingly staying within proposed budget. We produce community awareness programs to begin leveraging your company in establishing and formalizing partnerships with media, government officials, community organizations, schools and entertainment agencies to carry out specific activities in support of your needs. A.B.C. PR & Marketing Firm will hire, train, lead and motivate your team every step of the way. Please contact us to begin your FREE one-hour consultation today!

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